About Charm
Originating from Korea’s historic town Daegu in 1957, Charm Soju has been loved by the Korean people for more than 60 years. It is Soju that has had overwhelming sales over 98% of Daegu Gyeongbuk region, the heart of the Korean textile industry.
*First place ranking 2004, 2005, 2006, 2009, 2012, 2013, 2014, 2015, 2017, 2018 (KCSI: Korean Customer Satisfaction Index)
*Gold Medalist of the 2013, 2014, and 2016 International Review of Spirits Competition
*Gold Prize winner of the 2014 Brussels, Belgium Monde Selection
Soon Han Charm Soju is a lighter-style Korean soju crafted for smoothness, balance, and easy drinkability. With a lower alcohol profile than traditional soju, it delivers a clean, gentle taste and soft finish that appeals to a broad range of consumers, including those seeking a milder drinking experience. Its subtle character makes it ideal for chilled service, casual occasions, and pairing with food without overpowering flavors.
Designed for versatility across B2B channels, Soon Han Charm Soju is well suited for restaurants, bars, and retail environments looking to expand their low-alcohol or approachable spirits selection. Its softer profile supports both straight pours and light mixed drinks, making it a popular option for social and on-premise settings. Consistent quality and recognizable branding position it as a dependable SKU for professional buyers.
Key Features:
- Light-style Korean soju with lower alcohol content
- Smooth, clean, and approachable flavor
- Soft finish ideal for casual consumption
- Suitable for straight or lightly mixed drinks
- Appeals to low-ABV and entry-level soju consumers
- Ideal for restaurants, bars, and retail programs
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