About Hallasan
Since its founding in 1950, Hallasan Co., Ltd. has grown into a representative Jeju soju company, cherished by consumers both at home and abroad for over half a century. With a history spanning 75 years, we stand as a quintessential local enterprise of Jeju, dedicated across four generations to the single-minded pursuit of crafting exceptional spirits.
To this day, we remain a company built entirely on local capital, sharing the joys and sorrows of the Jeju community.
Leveraging our craftsmanship and technical expertise—honed by balancing tradition with modern trends—we are preparing to evolve from a Jeju-based brand into a representative soju of all Korea.
Furthermore, as we look beyond our 75th anniversary toward becoming a centennial company, all of us at Hallasan pledge to serve as a driving force for regional growth, upholding the pride of a local Jeju enterprise. Thank you.
-Hyun Jae-Woong, CEO
Hallasan 17 is a refined Korean soju, meticulously distilled on Jeju Island, one of South Korea’s most iconic and pristine regions. Using rice cultivated exclusively on Jeju and blended with the island’s natural volcanic water, Hallasan 17 achieves a purity and smoothness that sets it apart from standard soju.
Its clean, balanced flavor profile makes it highly versatile for professional use—whether served neat, on the rocks, or as the foundation for signature cocktails. Restaurants and bars can confidently offer Hallasan 17 as a premium Korean spirit that delivers a consistent, high-quality experience to guests.
For retailers and distributors, Hallasan 17 represents an opportunity to provide an authentic taste of Jeju’s heritage. Its combination of locally sourced ingredients, artisanal distillation, and sophisticated flavor positions it as a standout product for businesses looking to elevate their beverage offerings.
Key Features:
- Distilled exclusively on Jeju Island, South Korea
- Made from 100% Jeju-grown rice
- Blended with pristine volcanic water for superior smoothness
- Exceptionally clean taste from start to finish
- Ideal for upscale bars, restaurants, and retail distribution
- A premium addition to Korean spirit selections
Image 1 of 2
Image 2 of 2
